I don't coach people to become someone else. I help them understand how they're wired, confront what's holding them back, and become dangerous at being who they already are.
Leadership, sales, business strategy, and personal development. Because your business problems don't always start in your business.
I help teams think, communicate, lead, sell, and show up for one another. It's not just training. It's a conversation your people will still be having long after I leave.
The same personality-based coaching methodology I use with agents and leaders turned into step-by-step systems you can actually use in the real world.
Long before I called myself a coach, I was trying to understand people. I've worked in mental health, sales, real estate, leadership, training, and coaching. Different industries. Different titles. Different rooms. But the same lesson keeps showing up.
People are more capable than they think they are.
My Story →
I have failed.
I have been hurt.
I have hurt people.
I have healed.
Some of what I know came from education. Some came from sales floors, leadership rooms, difficult conversations, marriage, fatherhood, business, and coaching.
And some of it came from surviving things I never thought I'd talk about publicly.
I'm not interested in pretending transformation is clean. I've lived it.
Information doesn't change people.
Inspiration doesn't change people.
Even knowing better doesn't automatically mean we do better.
Change happens when insight becomes action.
That's MAC. Making Actionable Change.
We identify the pattern. We tell the truth about it. We decide what needs to change. Then we do something. Not someday. Now.
Because coaching that sounds good but changes nothing isn't coaching.
Working with Joseph has positively impacted me both professionally and personally. His coaching has helped me grow as a real estate professional and business owner, improve my mindset, and approach challenges differently. His coaching is personalized—not one-size-fits-all. He takes the time to understand each person and what they need to succeed. My agents have also noticed the positive changes in me, especially in how I communicate effectively with each of their unique personalities. I'm grateful for the growth and perspective Joseph's coaching has given me.
Julie Capron
Broker/Owner · The Collective Home Group
Joseph helped me better understand each person and become more thoughtful about how I communicate, support them, and hold them accountable. Four months later, we're still using those lessons to improve our interactions with customers, coworkers, and the people in our lives outside of work.
Gary House
Owner · CertaPro Painters® of Tacoma, WAWorking with Joseph McGinnis has made a lasting difference for me and my team at CertaPro Painters of Tacoma.
I care deeply about my people, and I'm passionate and direct. Joseph helped me better understand each person and become more thoughtful about how I communicate, support them, and hold them accountable.
His personalized leadership guides and our team's four-hour class introduced UCAT—Understanding, Commonality, Appreciation, and Trust. Four months later, we're still using those lessons to improve our interactions with customers, coworkers, and the people in our lives outside of work.
The feedback from my team shows how those lessons are taking hold. Noah shared, "I've been trying to let customers fully finish, and pick up more on their actual issues or concerns." Meghan is asking customers an extra question or two to better prepare our estimators for their appointments. Leticia and Milena are more intentional about building trust with coworkers, painters, and customers. Jeremiah is giving his team more ownership while maintaining accountability for their goals. My entire staff is applying what they learned at home, too.
All of this means a lot to me. Joseph's work continues to influence how we listen, communicate, and lead.
I wholeheartedly appreciate Joseph and recommend him and MAC Unlimited Coaching to anyone looking to grow as a leader, strengthen their team, and improve their relationships—at work and at home!
Client story reserved.
Team Coaching · Leadership + Performance
Communication, culture, sales performance, and stronger team accountability.
Approved client quote coming soonI don't want your audience thinking, “That was a good speaker.” I want them talking on the drive home. I want leaders seeing their teams differently. I want people leaving with something they can actually use tomorrow.
Bring Joseph To Your Event →
A real story. A bigger purpose.
I wrote this book because I learned something the hard way. What we don't confront, we often repeat. Fatherlessness. Abuse. Addiction. Church hurt. Marriage. Faith. Healing. This isn't a story about having everything figured out. It's about deciding that the things handed to you don't have to become the things you hand to someone else.
Get The Book ↗
One conversation can expose a blind spot.
One decision can change a trajectory.
One choice can break a cycle.
And one person willing to change can change an entire family, team, company, or community.
Let's make the next conversation matter.
